Executive Programme,
Strategic Design
Part-Time Programme ― 120 hours (five week-ends).
The Executive Programme in Strategic Design prepares experts and consultants able to carry out design and management activities in the process of innovation of the product system. Through its innovative didactic mix of theory, design and application, the program is able to generate the conditions that allow its students to look at the current business landscape from a systemic and 360° viewpoint, that is necessary for the development of radical innovations in products, services and communication strategies.
The social demand for a new generation of products and services, coherent with current socio-cultural transformations and their sustainable development, becomes an opportunity for companies that are able to operate in context of this new design mentality, this unique meeting of design and company strategy: strategic design.
The course aims to build a specific competence in the areas of strategic design, innovation and design of the product-system. The high professionalism is achieved through developing three main skills in regards to companies (and society): vision, ability to sense the signs of innovation tendencies and ability to formulate solutions. In other words, it is the ability to design products and services, the success of which is the anticipation of what will be, or should be, the norm tomorrow.
The executive program in Strategic Design focuses on managerial role in the product- system innovation process: the integrated body of products, services and communication strategies that business and social actors conceive and develop to obtain a set of specific strategic results.
Starting February 14, 2011
4 weeks ― full-time programme
5 week ends ― part-time programme
Prof Sandro Marini, Scientific Director
Prof Simone Riccardi, Business Applications
To see the complete faculty of professors, experts and consultants, please see the brochure.
To apply for one of our executive programmes, please click here to apply online and complete your application in minutes.
Applications for Semester Programmes need to be sent 45 days prior to the starting date of a particular programme. Enrolment is taken on a rolling basis throughout the year, but we do encourage you to apply at the earliest possible opportunity to ensure sufficient time for processing your application.
2400,00 euro + 20% VAT for EU and Non-EU citizens
English with simultaneous translation in French, Russian or Chinese.
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